News
SAP finds UK brands overestimate customer experience
AP Engagement Cloud has published UK research pointing to what it describes as an engagement divide between brands and consumers….
Klaviyo Expands AI Agents to Power the Autonomous B2C CRM
BOSTON–(BUSINESS WIRE)–Klaviyo (NYSE: KVYO) is building toward an autonomous world where brands define outcomes and agents execute them. Today, Klaviyo…
Worldwide Trends Overview: The Rapid Evolution of the Creator Customer Relationship Management (CRM) Market
The creator customer relationship management (CRM) market is on track for substantial growth in the coming years, driven by evolving…
CyberloQ Technologies, Inc. Launches Revamped Marketing Website in Partnership With UK-Based Wrapped Brand Agency
CyberloQ Technologies, Inc. Launches Revamped Marketing Website in Partnership With UK-Based Wrapped Brand Agency The issuer is solely responsible for…
CX Teams Are Stuck In The Measurement Trap, Real-Time Intelligence Is The Exit
Most organizations do not have a CX problem because they lack data. They have a CX problem because the data…
Adobe and NVIDIA partner to build AI tools for creators and marketers
The collaboration aims to improve content creation, marketing workflows and AI-powered tools with faster performance and smarter automation. Adobe and NVIDIA have…
Criteo becomes first ad tech partner as OpenAI tests advertising in ChatGPT Free and Go versions in the US
Criteo said it became the first advertising technology partner integrating with OpenAI’s advertising pilot in ChatGPT Free and Go versions…
Publicis vs The Trade Desk: Audit row exposes deeper adtech power struggle
Publicis Groupe’s decision to stop recommending The Trade Desk (TTD) to clients has triggered one of the most significant flashpoints…
The Atlantic, Penske, and Vox Media have all sued Google for antitrust violations
Lawsuits seeking damages from Google’s illegal ad tech monopoly are piling up following the Justice Department’s successful antitrust case. Vox Media, The…
Beloved burger chain shutters 100 locations as CEO aims at remaining competitive
The once beloved burger chain officially sold Del Taco for nearly $120 million as it refocuses on its core business…