Digital Advertising & AdTech
Magellan AI Expands iHeartMedia Partnership to Bring Broadcast Radio Attribution to Advertisers
Audio analytics firm Magellan AI has expanded its partnership with iHeartMedia to introduce broadcast radio attribution, giving advertisers deeper visibility…
DealerFire Helps Auto Dealers Convert Online Leads into Sales with Smarter Follow-Up
DealerFire is helping car dealerships close the gap between online inquiries and in-store sales by equipping them with tools and…
zMaticoo Expands Micro-Series Ad Offering to Capture Growing Mobile Video Demand
AI-driven programmatic platform zMaticoo has expanded its advertising supply and activation capabilities across micro-series video content, aiming to help brands…
AI vs AI Ads: When Algorithms Compete for Attention
Advertising has always been a battle for attention, but the nature of that battle is undergoing a profound transformation. For…
Optable and Goodway Group Partner to Bring Agentic Advertising to Connected Commerce
New York — Optable has announced a strategic partnership with Goodway Group to introduce agentic advertising capabilities into the connected…
PayPal Launches Commerce-Based Identity Solution for Digital Advertising
San Jose, Calif. — PayPal has introduced PayPal Ads ID, a new commerce-grade identity solution designed to address long-standing challenges…
Consultwebs Releases 2026 Digital Marketing Outlook for Law Firms in the Generative AI Era
Raleigh, N.C. — Consultwebs has published its 2026 Digital Marketing Predictions for Law Firms, outlining how legal practices must adapt…
FreeWheel Unveils AI-Powered Context Engine to Advance Contextual Advertising in Streaming
FreeWheel has launched Context Engine, a new AI-driven capability within its Streaming Hub designed to improve ad relevance, strengthen brand…
Mediavine Expands Index Exchange Partnership to Launch Curated Audiences at Scale
Mediavine has expanded its partnership with Index Exchange to introduce curated audiences within Index Marketplaces, marking a significant step forward…
Locality and Nielsen Integrate Media Data Engine to Modernize U.S. Local TV Measurement
Locality and Nielsen have announced a landmark integration of Nielsen’s Media Data Engine (MDE) into Locality’s broadcast advertising infrastructure, a…