Marketing Automation
LIFT Consulting and Scoot Partner to Bring Real-Time AI Coaching into Sales Conversations
LIFT Consulting has announced a strategic partnership with Scoot to deliver live, in-meeting AI coaching designed to improve sales performance…
Event-Driven Marketing: Triggering Campaigns from Real-World Signals
Marketing has long been structured around calendars. Campaigns are planned weeks in advance, aligned with product launches, seasonal peaks, or…
Laserfiche Launches AI Agents to Automate Multi-Step Workflows with Natural Language
Long Beach, Calif. — Laserfiche has introduced a new suite of AI Agents, marking a significant step toward automating enterprise…
Spectrio Expands Intelligent Engagement Suite™ with New Services to Elevate In-Store Customer Experience
Spectrio has introduced a major expansion of its Intelligent Engagement Suite™, unveiling three new service offerings—Spectrio Studio, Spectrio Academy, and…
Fibr AI Launches Ads-to-Web and LLM-to-Web Personalization to Bridge Intent Gap in Digital Journeys
Fibr AI has introduced two new capabilities—Ads-to-Web Personalization and LLM-to-Web Personalization—aimed at addressing one of digital marketing’s most persistent challenges:…
Malaysia Airlines Adopts AI to Accelerate Campaign Production Across Global Markets
Malaysia Airlines is leveraging artificial intelligence and creative automation to streamline campaign production and reduce turnaround times, as brands increasingly…
AI vs Rule-Based Automation: Which is Better?
Automation has always been about one thing—removing manual effort and making processes more efficient. For years, rule-based systems powered everything…
Top Marketing Automation Tools in 2026
Marketing automation in 2026 looks very different from what it did even a few years ago. What was once a…
In-House Marketing Teams Gain Strategic Importance as B2B Firms Prioritize Control and Consistency
As B2B organizations refine their marketing strategies in an AI-driven environment, many are placing renewed emphasis on building lean, in-house…
Adobe May Bring AI-Driven Automation to Marketo Engage via MCP
Adobe is expected to unveil a new Model Context Protocol (MCP) server for Marketo Engage at its upcoming Adobe Summit…