News
Spectrio Expands Intelligent Engagement Suite™ with New Services to Elevate In-Store Customer Experience
Spectrio has introduced a major expansion of its Intelligent Engagement Suite™, unveiling three new service offerings—Spectrio Studio, Spectrio Academy, and…
Locality and Nielsen Integrate Media Data Engine to Modernize U.S. Local TV Measurement
Locality and Nielsen have announced a landmark integration of Nielsen’s Media Data Engine (MDE) into Locality’s broadcast advertising infrastructure, a…
Emplifi Report: 93% of Consumers Say Authentic Engagement Is Key to Building Brand Trust
entity[“company”,”Emplifi”,”AI-powered social media marketing platform”] has released its latest report, “Digital Authenticity in the Age of AI,” revealing that authenticity…
Product Connections Rebrands as PCX to Strengthen Activation-Led Retail Marketing Strategy
Product Connections has officially rebranded as PCX, marking a strategic move to reinforce its positioning as a faster, activation-driven marketing…
Kartel and Vidmob Partner to Enable Real-Time Creative Optimization for Advertisers
Kartel and Vidmob have announced a strategic partnership aimed at transforming how brands turn performance insights into high-impact advertising creative…
Fibr AI Launches Ads-to-Web and LLM-to-Web Personalization to Bridge Intent Gap in Digital Journeys
Fibr AI has introduced two new capabilities—Ads-to-Web Personalization and LLM-to-Web Personalization—aimed at addressing one of digital marketing’s most persistent challenges:…
Comarch and Sway Outcomes Partner to Align Loyalty Strategy with Technology Execution
Comarch and Sway Outcomes have announced a strategic partnership aimed at addressing a persistent challenge in customer loyalty programmes: the…
Google: Search Moves Beyond Keywords as AI Reshapes Ad Targeting
Search is entering a new phase—one where keywords are no longer the primary driver of discovery. As artificial intelligence becomes…
Apple Introduces Ads in Apple Maps — But What’s the Endgame?
Apple’s decision to introduce advertising into Apple Maps marks a significant shift in how the company approaches monetisation within its…
Grab Holdings Uses AI to Reshape Brand Discovery Within Its App
Digital discovery in Southeast Asia is undergoing a shift, with superapps increasingly taking on roles traditionally held by search engines…