RAD Amplify Appoints Tom Costello as Director of Sales to Drive Growth
New York — RAD Amplify has named Tom Costello as Director of Sales, strengthening its leadership team as the company scales its AI-powered audience intelligence and creator marketing offerings.
In his new role, Costello will lead revenue growth initiatives and expand partnerships with brands and agencies, supporting RAD Amplify’s continued expansion among Fortune 1000 clients.
Experienced Leadership in Digital Advertising
Costello brings more than 15 years of experience in digital advertising and enterprise sales. Most recently, he served as Sales Director at Outside, where he led sales across key sectors including automotive, retail, consumer packaged goods, and technology.
He has also held senior commercial roles at Microsoft, Quantcast, and Verizon Media, advising enterprise clients on audience strategy and performance marketing.
“Tom brings a strong track record of translating complex data into measurable value for brands,” said Rick Song, CEO of RAD Amplify. “His ability to build relationships and scale revenue will be critical as we continue to grow.”
Expanding AI-Driven Marketing Capabilities
RAD Amplify’s platform analyzes real-time social conversations to help brands understand consumer behavior and identify creators influencing purchase decisions. By combining proprietary AI technology with strategic services, the company enables marketers to move quickly from insights to campaign activation.
“Creators are shaping demand in real time, but brands haven’t always had the tools to act on it,” said Costello. “RAD provides that visibility and connection, and I’m excited to help clients leverage it.”
Supporting Next Phase of Growth
The appointment reflects RAD Amplify’s focus on scaling its commercial operations and deepening relationships with enterprise clients and agency partners. As demand grows for data-driven, creator-led marketing strategies, the company is positioning itself to capitalize on evolving trends in digital advertising.
With Costello’s leadership, RAD Amplify aims to accelerate revenue growth while expanding its footprint in the competitive martech landscape.
