Link Building in the Age of AI Search: How To Build Links That Establish Legitimacy
May 13, 2026
About This Webinar
Traditional link building strategies are losing relevance—quietly but decisively—in the age of AI-driven search. For years, marketers have focused on Domain Authority, scaled guest posting, and volume-based link acquisition. But modern search systems no longer operate on those principles. AI doesn’t just rank pages—it evaluates brand credibility. And it doesn’t reward quantity; it prioritizes trust and legitimacy.
If your strategy is still anchored in outdated metrics, you may continue to see rankings—but you’ll struggle to be cited, recommended, or trusted by AI systems.
In this session, Michael Johnson, CEO of Resolve, explores why algorithm-chasing link building is failing—and what truly drives visibility in the evolving search landscape.
What you’ll learn:
- Why “high DR links” and scaled guest posting are losing impact
- How AI systems assess brand credibility and authority
- The difference between links that inflate metrics and those that build real trust
- Why most link building strategies fail to generate meaningful visibility
- A modern framework for earning links that strengthen brand authority—not just rankings
The future of search belongs to brands that are consistently recognized, referenced, and reinforced across the web—not those relying on outdated tactics.
