Klaviyo Expands AI Agents to Power the Autonomous B2C CRM

BOSTON–(BUSINESS WIRE)–Klaviyo (NYSE: KVYO) is building toward an autonomous world where brands define outcomes and agents execute them. Today, Klaviyo took the next step in bringing that vision to life with the introduction of Composer, a new agentic experience that generates, optimizes and recommends full marketing campaigns and flows from a single prompt. Alongside it, Klaviyo added new skills to Customer Agent and continued a wave of platform innovation with more than 75 new features across marketing, data, and analytics.

Composer: Go from idea to launch-ready campaign with just a prompt

With Composer, marketers describe what they want in plain language, and Composer builds a launch-ready campaign, including audience segments and messaging optimized across channels. A marketer could prompt Composer with, “build me a fun spring re-activation campaign, targeting lapsed customers across email and text” and in minutes have a campaign ready to refine and launch. The same conversational interface works for existing flows: ask Composer where a sequence is losing customers, and it tells you exactly what to fix.

Composer provides marketers with:

• Faster execution: Campaigns that once took days can now be generated in minutes.
• Better outcomes: Coordinated, context-driven campaigns informed by customer data, behavioral signals, and historical performance.
• Built-in control: Nothing goes live without human approval.

Every campaign Composer generates is grounded on real customer data and shaped by more than 14+ years of marketing intelligence and billions of consumer interactions – so outputs aren’t based on generic best practices, but on what’s proven to work across Klaviyo’s 193,000 customers.

Composer is currently available in private beta, brands can sign up at klaviyo.com/composer.

Software moves to the autonomous era

For decades, business software has required people to operate tools step by step. AI sped some of that up but people still had to do a lot of the execution. Now instead of operating tools, teams describe the outcome they want to achieve, and agents generate and execute the work within brand and business guardrails.

“The execution layer in software is moving from humans to agents,” said Klaviyo co-founder and co-CEO Andrew Bialecki. “What matters now is having both the agents that do the work, and the infrastructure that gives them the full picture of the customer. That’s what we’re building at Klaviyo.”